Every mortgage network has its own proposition and way of doing things. However, one element shared by the most successful networks is a commitment to ensuring that member feedback actively shapes key strategic decisions. This approach helps drive long-term success and keeps every member at the heart of the network’s growth.
Why Adviser Feedback is so Valuable
Adviser feedback provides a direct window into the real challenges and opportunities within the market, giving mortgage networks the insight needed to make informed and forward-thinking decisions.
The Importance of Network Surveys
Advisers know their businesses better than anyone. Their experience offers valuable insight not only for their own firms but for the wider network too. That’s why it’s vital for networks to find effective ways to capture adviser feedback, and member surveys play a key role in doing so.
At Stonebridge, we regularly run surveys to stay connected with our advisers and understand what matters most to them. Their feedback helps us improve the support, tools, and services we provide across the network.
Collecting feedback, however, is just the start. Acting on it is what drives real progress. Many of our current business development tools, mortgage, protection and GI products, and software solutions have been shaped directly by member input.
We also use measures like our Net Promoter Score (NPS) to track how many members would actively recommend Stonebridge to people they know. Alongside this, we monitor a range of other metrics to make sure we’re consistently delivering the highest level of support and service to every adviser in our network.
Ensuring Advisers Feel Seen and Heard is Key
It is hugely important to us that our network members feel seen and heard, as this plays a significant role in the positive culture we’ve worked so hard to cultivate. If your members don’t believe that their thoughts and opinions are going to be listened to, there’s absolutely no incentive for them to share any information at all.
When your members start to become disengaged with your network, you’re going to find it impossible to provide the support, tools and services they’re looking for to take their business to the next level. So, as well as running regular member surveys, we actively demonstrate that we’re always open to feedback and are always ready to listen to what our advisers have to say.
Every True Partnership is a Two-Way Relationship
Strong partnerships rely on mutual respect and collaboration. The same applies to the relationship between networks and advisers. Both sides bring something valuable to the table, and there’s always an opportunity to learn from one another.
Working closely with advisers allows us to uncover new opportunities and shape strategies that fuel growth and success across the network. Keeping communication open and maintaining a mindset of continuous improvement ensures that every part of the network can grow and succeed together.
Joining the Stonebridge Mortgage Adviser Network
When advisers explore their options for joining a mortgage network, many factors influence their decision. At Stonebridge, we firmly believe that listening to our advisers and responding to the information we receive is essential to the ongoing success of our network.
Our ability to adapt based on member input has helped us develop new products and services that empower advisers to keep growing their businesses. This focus on collaboration and innovation has supported our award-winning network for more than 35 years, and it will remain key as the mortgage sector continues to evolve.
